Spectrum One Hair names celebrity hair stylist Elliot Caffrey as first brand ambassador

 

 

We’re thrilled to welcome Elliot Caffrey as Spectrum One’s very first Stylist Brand Ambassador. A true talent & power house in the hair industry who has grown his brand with incredible hair transformations. In this exclusive Q&A, Elliot shares how professional hair extensions have elevated his business, why he chose Spectrum One Hair Extensions and what advice he has for fellow hair stylists looking to level up their game.

Elliot, tell us about your career & journey so far?

“I opened my first salon in Blackburn six years ago and I absolutely loved it but over time, I realised I wanted to offer a more personal, 1-to-1, tailored experience for my clients. That shift led me in a new direction, focusing more on bespoke, luxury services and building deeper client relationships.”

Why did you start offering professional hair extensions?

“Quite simply, why would I not! It was the quickest and easiest way to increase profit within my business whilst adding value to my services. Professional Hair Extensions opened up an entirely new income stream for my business and really helped me to attract a new type of clientele.”

Which methods do you offer and why?

“I offer all professional hair extension methods and each one allows me to customise personalised results for my clients' various hair types and needs as well as boosting my income, whether it’s for length, volume or a subtle thickness boost. I'm so glad I’m able to offer any method my client wants, being super versatile has helped me to cater to a wider range of clients.”

How have professional hair extensions impacted your business overall?

“Oh massively! Hair extensions are a premium add-on that attracts attention to both my salon and my work. Even something as simple as adding one pack for thickness makes a huge difference. They’ve helped increase my revenue, improve client satisfaction and enhance the salon’s reputation which is growing & growing!”

What do you look for in a hair extensions brand?

“For me, it’s all about colour choice, quality, consistency and customer support. Spectrum One Hair ticks every box! The team is always there when I need them and the quality of the hair is consistently reliable, something that’s so important for client trust.

What’s your favourite thing about Spectrum One Hair?

“Honestly? Everything! If I had to pick one, it would be the consistency  in quality, colour range and weight. I love knowing that I can trust my clients will always leave my salon loving their hair as much as I do.”

What’s your favourite products and shades?

I'm obsessed with the Genius Wefts and Invisible Tapes, especially in my signature ashy blonde shades: Polar Ash, Lady Ash, Frost and Creamed Ash. Basically, give me anything cool, toned and bright & I’m in!

 

How do you promote your hair extension services?

Mainly through social media and word of mouth. Consistent visibility is KEY. If you're not showing it to anyone via your channels, how can you expect to be selling it?

Your content always looks amazing — what’s your secret?

Lighting is everything! I use a ring light clipped to my phone and shoot from multiple angles using different settings like cinematic and portrait mode. I always take both photos and videos to cover all platforms.

What’s the secret to your signature styling?

It starts with the prep. I always use Spectrum One’s Moisture Shampoo & Conditioner before a blow-dry to add that extra glossy shine. Then it’s all about the tools and technique, I use my own Signature Styler paired with premium styling products for long-lasting results.

What motivates you every day?

Honestly, it’s the love for what I do. Seeing my clients so happy, building trust and relationships and of course, the financial freedom that comes from offering high-end services like hair extensions is a great addition.

How much revenue have hair extensions brought to your business?

Over the past 12 months as a Spectrum One trade client, I’ve generated around £80,000 just from hair extensions. It’s been a game-changer for my business! 

What advice would you give to stylists new to hair extensions?

Educate yourself first, make sure you’re investing in the best hair training and always invest in your skills. Once you’re confident, document everything! Take photos and promote your work constantly. Social media is your shop window and it’s free.

 

What makes Spectrum One different from other brands?

Two words: customer service. The team delivers 5-star support every time I ever need them. Pair that with incredible quality and consistent results and it’s a brand you can rely on.

We’re beyond proud to have Elliot Caffrey on board as our first official Spectrum One Stylist Brand Ambassador. Stay tuned for more from Elliot as he continues to inspire and lead in the world of luxury professional hair extensions.